J&J Med Tech
Massive. Legendary. A legacy brand that remains an innovator in the field. Working on J&J MedTech gave me a chance to help shape the story of a giant in its field. The challenge was staying bringing emotion to a technical offering while staying within a stringent regulatory framework.
Banners, Sales/Marketing Materials, OOH
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![Innovation OOH]()
Innovation OOH
J&J MedTech has a rich history medial innovation. This campaign speaks to that history while promising technological innovation to come.
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Ethicon Surgical Staplers
A website refresh was in order to give context to the scope of ability of the ever-evolving Ethicon surgical stapler line.
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![Antibacterial Sutures Banners]()
Antibacterial Sutures Banners
The numbers say it all: 1 billion use cases is the highlight of this sequential banner showcasing Plus Antibacterial Sutures.
Social Media
Print Campaign Materials
J&J’s legacy is built on a foundation of quality. But it doesn’t rest on its laurels. It continues to innovate. This OOH campaign speaks to J&J’s legacy of success and future of innovation.
J&J Medtech - Polyphonic Website Revamp
A full website revamp was needed for J&J’s software platform, Polyphonic. A multi-faceted platform, Polyphonic offers a wide breadth of applications that work in conjunction with surgical hardware. The challenge was distilling the large and complex offering into streamlined blocks of easily digestible information.