LANDR Audio Inc.
As the sole copywriter for LANDR and its subsidiary Synchro Arts, I created marketing materials for music-production software targeted at a full-funnel audience. The work touched channels as diverse as social, product, web, PR, blog, sales campaigns, CRM and performance. The dual brand aspect gave me a chance to switch tonally from emerging to advanced users of the software.
LANDR Highlights
Part of the opportunity to write and direct long-form product and brand-focused YouTube videos. The videos were purposely designed to be editable into 15 and 6 second snippets for maximum usage and engagement on varied social media channels, including Instagram, TikTok and Facebook.